MAY 7–9, 2026
Indianapolis Motor Speedway
Performance & Mental Resilience at Scale
As the first major national moment for Heads High within the season, this event establishes the foundation for continued growth across the program. Set at the birthplace of IndyCar, it brings the Heads High Experience to life through meaningful engagement, including time with experienced drivers, technical insights, and live demonstrations, alongside immersive mental health workshops. It offers a space to reinforce focus, decision-making, and composure under pressure, while expanding awareness and connection through purposeful content and shared experience.
JUN 18–21, 2026
Road America
Pre-Season Strategy & Mental Resilience
As the first event featuring two Heads High ambassadors competing on track, this weekend sets the tone for connection and shared support. It offers first responders a space to step into a high-performance environment, explore focus and resilience under pressure, and connect with practical tools and support systems that strengthen mental wellness on and off the job.
JUL 2–5, 2026
Mid-Ohio Sports Car Course
Performance & Resilience Experience
This experience brings learning into action. First responders are placed in a live performance environment where focus, decision-making, and composure are tested in real time, supported by accessible tools and resources that help them stay connected, aware, and supported in the field.
JUL 23–25, 2026
Michelin Raceway Road Atlanta
High-Speed Commitment & Execution
In a setting where precision matters, this event highlights the importance of confidence and control under pressure. It creates an opportunity for first responders to strengthen decision-making and trust in themselves, while reinforcing the role of preparation, support, and mental readiness.
AUG 6–9, 2026
Portland International Raceway
Performance Application & Communication
Centered around communication and coordination, this event reflects the realities of working in high-pressure environments. It supports first responders in strengthening how they connect, respond, and operate as a team, while highlighting tools and systems that help maintain clarity and mental well-being.
AUG 6–8, 2026
Lime Rock Park
Intensity & Reaction Performance
This fast-paced environment reinforces the importance of staying present and composed under constant pressure. It gives first responders a space to sharpen awareness and responsiveness, while supporting long-term mental performance in demanding conditions.
AUG 14–16, 2026
Streets of Markham
Urban Response & Community Impact
In the Greater Toronto Area, this is where it all comes home. As the backyard of Heads High, this event is built around community, connection, and local support for those who serve. As the second event featuring two Heads High ambassadors on track, it builds on that shared connection, bringing people together to cheer them on in front of a home crowd. It creates a meaningful opportunity to engage directly with first responders and emergency communications professionals, strengthening awareness, support, and access to mental health resources within our community.
AUG 29–30, 2026
Milwaukee Mile
Speed, Commitment & High-Stakes Execution
At one of the fastest tracks in North America, this event highlights trust, commitment, and performance under pressure. It reinforces the importance of confidence in both personal ability and the systems that support first responders in critical moments.
SEP 4–6, 2026
Circuit of the Americas
Season Finale Performance & Global Stage
With over 300,000 fans in attendance, this event brings Heads High to one of the largest stages in motorsport. It creates a powerful opportunity to expand awareness, share the importance of mental health support, and connect first responder wellness to a global audience in a meaningful way.
SEP 24–26, 2026
Road America
Season Finale Performance & Leadership
The season closes with a focus on reflection, growth, and leadership. It reinforces the importance of resilience, continued support, and the lasting impact of prioritizing mental health, ensuring first responders carry these tools forward beyond the track.
PROGRAM ALIGNMENT
Why IndyCar?
Synergy Between Racing & Mental Wellness
By aligning Heads High with IndyCar events, the program creates unique experiences for participants while generating visibility for mental health advocacy and the resilience of firefighters. The synergy between racing culture and mental wellness makes this a powerful platform for both emotional recovery and professional growth. Sponsorship and partner brands gain visibility at high-profile events aligned with first responder communities.
